Strategic management case study slideshare

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Strategic management case study slideshare

To browse Academia. Skip to main content. Log In Sign Up. Mahnoor Shah Jhan. It has been serving this world for over one hundred and thirty years. It has differentiated itself through its high-quality product mix and positioned itself as health and Nutrition Company while targeting the health-conscious people throughout the world. Nestle started its operations in Pakistan back in, by acquiring a diary company Milkpak ltd.

The Members working in the Organization are concern about developing the high standards in the Market. They basically focus on making sure that their products are best to use. Moreover, it also sells juices, chocolates, prepared food like noodles, baby food, infant formula milk and breakfast cereals in Pakistan. Nestle is a low-cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price.

Therefore, it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them.

Therefore, nestle ran an extensive marketing campaign to educate people and create a need for its products.

strategic management case study slideshare

Pakistan is a land where fresh eatables are readily available. Nestle should sell the same quality of products in Pakistan as it sells abroad. It should also introduce more brands in Pakistani market which it offers in other markets of the world since consumers in Pakistan are becoming more demanding day by day. Topic Name Page No. Vision, Mission and Core Values 3.

Role of management 7 4. Competitive Advantage 8 5. Products and services analysis 9 - 13 6. Competitors 14 7. Annual objectives 15 8. SWOT Analysis 16 - 37 9. General strategies adopted by Nestle 44 - 47 Market segmentation and positioning strategy 48 - 56 Strategies required for next five years 57 - 60 The Company is engaged in manufacturing, processing and sale of food products.

Nestle has been serving Pakistani consumers sincewhen their parent company, the Swiveled- based Nestle SA first acquired a share in Milkpak Ltd. Nestle Pakistan Limited is registered on the Karachi and Lahore stock exchanges for the past ten years. Company has been declared one of the top 25 companies on the Karachi Stock Exchange by Nestle Pakistan aims to be a Rs.

Nestle, as a social company, offers tremendous opportunities for career growth and learning at domestic and international levels. With over brands preferred for their good quality, taste and health benefits. Nestle is the number one food company in the world.Module 2 Required Reading Bramha, D. Internal analysis in strategic management. SWOT analysis. Business Balls. Strategy for the Internal Environment. Power Point Presentation. Connelley, D. Strategy for the External Environment.

Garmon, M. Tablet Development Sim. Harvard Business Publishing. The internal environment: A resource based view of strategy. In Understanding Strategic Management. Oxford University Press. Value Based Management. Quick MBA. Marketing Teacher. The Free Library. The Manager. Mind Tools. Net MBA. SBI Information. The purpose of an external analysis is to scan the outside environment for factors that might open up new opportunities for the business—or that may present threats to the survival of the organization.

Then company managers and executives can formulate plans to take advantage of the opportunities and respond to external threats. Optimally, the organization wishes to altogether eliminate and if this is not possible, to ameliorate to the greatest extent possible those threats that exist in the external environment.

Customers, competitors, and suppliers are all pretty obvious entities that can affect profitability. If we think a little more deeply, however, we can see that current as well as potential customers should be considered in an assessment of opportunities and threats e.

Any such threats or opportunities will affect strategic choices that will or that can be made concerning products and services. What about technology? The failure to monitor the technological environment can spell obsolescence for a business in no time.Because times change and organizations evolve, virtually all companies that wish to keep their doors open for a long time need to successfully undergo organizational change sooner or later.

Generally speaking, change management refers to switching up the way things are done at an organization. So how can you ensure your change management initiatives are successful?

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Here are five real-world case studies that should provide some insight into how strong companies pivot successfully.

This, of course, was before smartphone mania swept the nation and the world. Fast forward toand while Nokia remained profitable, the writing was on the wall.

It was only a matter of time before Nokia phones, as they currently existed, would remain relevant. Because Apple beat Nokia to market with its iPhone, the latter company missed its opportunity to lead the smartphone revolution. Understanding this all too well — Nokia has reinvented itself time and again in its plus-year history — the Finland-based company hired a new CEO to take the reins.

strategic management case study slideshare

Like it has done so many times over the years how else does a company founded in become the worldwide leader in mobile devices in the s? Currently, the company is building network and mapping technologies, among other initiatives.

This caused Coca-Cola to reevaluate its offerings. Eventually, the company decided to concoct a new, sweeter soda. They called it simply New Coke. Quickly, management decided to pull New Coke and replace it with the older, established formula. Lo and behold, Coca-Cola Classic was born, and Coke maintained its market dominance. In fact, the beverage king sells more than brands to customers in over countries. In other words, Coca-Cola has consistently strived to diversify its product portfolio and expand into new markets.

By and large, Coke has succeeded in these efforts. On the other hand, American car manufacturers like Ford and General Motors were crushing it. Understanding that something major had to be done in order to keep pace with their Western rivals, Taiichi Ohno, an engineer at Toyotaconvinced his managers to implement the just-in-time approach to manufacturing. Instead of having to order and store an insane amount of heavy equipment and machinery, Ohno thought it made a whole lot more sense to receive supplies the moment they were ready to be used.

While leading GE, Welch was charged with the task of making the conglomerate better by any means necessary. With his gut telling him that his company was due for a complete overhaul, Welch decided to implement Six Sigma at GE in Six Sigma is a methodology that aims to reduce defects and errors in all processes, including transactional processes and manufacturing processes. Organizations that use Six Sigma test their processes again and again to make sure that they are as close to perfect as possible.

Strategic Management - Case Analysis of Microsoft

Welch claimed to have spent as much as half of his time working on people issues. By assembling the right team and ingraining them with the right management philosophies, Welch successfully oversaw the transformation of GE from a relatively strong company to a true international juggernaut. Ever since Amazon went online inthe e-commerce juggernaut has undergone a slew of changes — despite being led by the same man, Jeff Bezos, during the ensuing two-plus decades.

When the Seattle-based company first launched its website, all it sold was books. But Amazon never really stopped changing the inventory it sold. Today, Amazon sells more than million products to customers all over the world.

There are talks of Amazon delivering packages via drone.Headquartered in New Jersey, the company has about subsidiary companies and operates in over 57 countries while its products are sold in countries. The company had been performing very well since its foundation.

But suddenly, in the fall ofsomehow most likely because of tamperingcyanide- laced Tylenol capsules were put on the shelves of pharmacies in the Chicago area. Seven unsuspecting consumers died after consuming the cyanide- laced capsules. The following points explain the importance of the product for the company.

The events made for sensational headlines, especially given the high level of trust enjoyed by Tylenol from the American public. The US newspapers ran as many asseparate news stories over the duration of the crisis. One of the news clipping services claimed that the Tylenol crisis story had been given the widest US news coverage since the assassination of President John F.

There may be an advertising person who thinks he can solve this and if they find him, I want to hire him, because then I want him to turn our water cooler into a wine cooler. He formed a seven-member strategy team and tasked them with addressing two key questions. First, as noted above, it issued a national alert to tell the public not to use the Tylenol product. It also established a toll-free hotline to respond to inquiries from customers concerning the safety of Tylenol.

Second, it also established a toll-free line for news organizations to call and receive prerecorded daily messages with updated statements about the crisis.

Next, several major press conferences were held at corporate headquarters. Within hours of the first reports, an internal video staff team set up a live television feed via satellite to the New York metro area.

This allowed all press conferences to go national. And fifth, the company cooperated fully with the government. They have effectively demonstrated how major business has to handle a disaster.

It further developed a tamper- proof triple seal packaging a glued box, a plastic seal over the neck of the bottle, and a foil seal over the mouth of the bottle —a first for the industry—within six months of the crisis to prevent any similar future incidents.

It also developed new random inspection procedures before shipments of Tylenol to retailers. David R. This commitment was reflected in its actions and proved to be an effective public relations tool as well the key factor behind the resurgence of the Tylenol brand which had been written off by many analysts and observers. This has placed the company in a similar crisis that it had witnessed in It would be interesting to see how they tackle this new problem.

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strategic management case study slideshare

Like this: Like Loading Related posts. Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public. Name required. Post to Cancel.The following case studies are available for HR faculty and instructors to use in HR classrooms at universities, as expressed in the Terms of Use for Faculty.

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Teaching notes are often included with each. While our current intent is to make the materials available without charge, we will reserve the right to impose some charges should we deem it necessary to support this program. However, currently, these resources are available free of charge to all. Where Can Students download the case without the teaching notes?

Module 2 Case/Module 2 SLP

Students have a separate page where the student workbooks can be downloaded. May I print out or copy cases for students in my class? Please duplicate only the number of copies needed, one for each student in the class.

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Latest Highest Rated. Where do we want to go? Business es we want to be in and market positions we want to stake out Buyer needs and groups we want to serve Outcomes we want to achieve How will we get there? Benefits of Managing Strategically Terms to remember 6 What is strategy? Concept Competitive moves and business approaches management employs in running a company Managements game plan to Please customers Position a company in its chosen market Compete successfully Achieve good business performance 7 Why are strategies needed?

To proactively shape how a companys business will be conducted To mold the independent actions and decisions of managers and employees into a coordinated, companywide game plan 8 The Five Tasks of Strategic Management Task 1 Task 2 Task 3 Task 4 Task 5 Develop a strategic vision and mission Set objectives Craft strategy to achieves objectives Implement execute strategy Evaluate make corrections.

Revise as needed Revise as needed Improve and change Improve and change Recycle as needed.

Module 2 Case/Module 2 SLP

Global dominance means setting the performance standard for customer satisfaction while increasing market share and profitability through our Convenience, Value and Execution Strategies. Our mission is total customer satisfaction. American Red Cross The mission of the American Red Cross is to improve the quality of human life to enhance self-reliance and concern for others and to help people avoid, prepare for and cope with emergencies.

The Ritz-Carlton experience enlivens the senses, instils well-being, and fulfils even the unexpressed wishes and needs of our guests. Microsoft Corporation One vision drives everything we do A computer on every desk and in every home using great software as an empowering tool.

Eastman Kodak We are in the picture business 18 Examples Mission and Vision Statements Intel Intel supplies the computing industry with chips, boards, systems, and software. Intels products are used as building blocks to create advanced computing systems for PC users. Intels mission is to be the preeminent building block supplier to the new computing industry worldwide Compaq Computer To be the leading supplier of PCs and PC servers in all customer segments.Strategic management is an important part of every organization.

This helps the firm to focus on its long term goal. In this report, a corporation with multiple business units will be selected for analysing its strategies. The paper will identify different business units and its product lines.

STRATEGIC MANAGEMENT - PowerPoint PPT Presentation

The greatest source of revenue for the organization will be identified. The report will also present external environment analysis. The source of sustainable competitive advantage of the chosen firm will be identified in this paper.

Corporation is a large business or organization or group of companies act as a single entity with legal authorization. Corporation enjoys the rights and responsibility of an individual owner. In this kind of business owners have limited liability. Some legal rights separate this entity from the owners. The tax implication is also different for a corporation.

The ownership structure of a corporation is also managed flexibly Moore Product portfolio is the collection of all products that are offered by the organization. It comprises of different product categories; product lines and the product itself. The product portfolio should be focused on achieving the goal of the organization.

Those products should be in the portfolio that brings extra revenue. A service portfolio is comprised of list of service irrespective of their positions in the life cycle. Service portfolio tackles performance of the various department and ensures that company is offering right mix of services. In this report, Unilever has been chosen for the analysis. This in an Anglo-Dutch multinational consumer goods company. The company was founded in by the merging of a Dutch margarine producer and the British soap makers.

Later it has diversified its production.


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